It’s been a month since our last update, and in that time, we’ve made a pivotal decision: we’re going all in on launching our Made in Portugal, Knitted Terry Collection.
Thanks to the early, positive feedback from our community, it became clear that fully committing to create this unique and stylish collection is the right move. After all, the core reason we started Sol & Sumo was to create clothing that celebrates a Zest for Life by partnering with world-class designers and manufacturers in Portugal.
Over the past 4–5 weeks, we’ve streamlined our efforts and sharpened our focus on this collection, and we’re excited to bring you along for the journey.
Increased Focus, Accelerating Energy
To fully commit to this new direction, we’ve made several strategic adjustments and improvements. First, we streamlined our offerings by narrowing down our vibrant, made-to-order designs to feature our best-selling favorites. We’ve also invested considerable time in strengthening our foundational tools for community building and communication, ensuring we can meaningfully engage with our early supporters.
Additionally, we created a wealth of new digital content, designed to showcase the unique style and benefits of the upcoming Beach to Street collection. Our website has been revamped and is now live, fully dedicated to engaging with our community and gathering interest for the pre-order campaign.
👉 Sign up now to gain early access to exclusive designs and guaranteed launch day discounts!
Bringing Our Vision to Life: The Challenge of Creating Tech Packs
One of the most exciting yet challenging steps in launching our Knitted Terry Collection has been developing our tech packs. As newcomers to fashion, mastering these detailed design documents wasn’t easy, but we’re proud that they are now complete and with our manufacturer going through final revisions! These tech packs will guide our manufacturing partner to ensure every piece meets the highest standards of quality and innovation.
We’ll be launching with women’s, men’s, and unisex clothing, along with some standout accessories.
Our first samples are expected in 6–8 weeks. Now is the perfect time to get involved— Subscribe for updates and help shape the final collection by providing feedback.
Beyond Digital: Engaging Locally!
Alongside our digital efforts, we’ve been connecting with local resorts, spas, and golf courses across the Algarve to gather valuable feedback. These industry professionals understand the appeal of stylish, high-performance Beach to Street fashion, and their early feedback has been incredibly positive. Their enthusiasm has been energizing as we prepare for launch.
This feedback validates our approach and confirms that our collection resonates with those who value luxury, versatility, and sustainability in both fashion and lifestyle.
We’ve been refining our designs based on this input, and we’d love to hear from you too—sign up and join the conversation today!
Preorder Program to Launch: The Responsible Approach
We’re committed to more than just great fashion; we’re dedicated to making responsible choices. That’s why we’ve chosen a pre-order campaign for the launch of this collection. This approach ensures we gauge demand and only produce what’s needed, reducing waste and staying aligned with our core values of sustainability and mindful production.
But we’re taking it a step further.
By launching this campaign on the crowdfunding platform Indiegogo, we’re not limited to only offering stunning, ethically crafted pieces but also giving our early supporters something truly special. Crowdfunding allows us to efficiently deliver memorable perks that combine our stunning collection with all that Portuguese culture and landscapes have to offer.
Imagine securing a 50% discount on clothing items while unlocking exclusive experiences like a fashion show on a Douro River cruise or a culinary adventure at a local winery. These unique perks, inspired by Portugal, are just some of the rewards you can enjoy as an early backer of this exciting program.
A Preorder Campaign Designed to Surprise & Delight
As we prepare for our mid to late November launch, we’re confident that our campaign will deliver more than just fashion—it will offer extraordinary value and perks that go beyond what’s expected. Early supporters are guaranteed access to deeply discounted prices and exclusive, one-of-a-kind perks!
Sign up today, and we’ll celebrate our Zest for Life together.
Thank you for your early support!
